Chanel will present its Cruise 2022 collection in Miami during a fashion show which will take place on November 3.

The collection, presented for the first time on the beach and the pontoon of the Monte-Carlo Beach Hotel on May 5, draws on the legendary iconography of Monte-Carlo and the Riviera: car races, tennis matches, boat trips, swimming in the sea, the casino and the Monte Ballets de Carlo.

In its May review, WWD wrote: “Cruising is steeped in familiar references, from the graphic checkered flags of motor racing to crisp tennis whites and the kind of vampish bathing suit and skintight combos that evoked the risque glamor of a Helmut Newton image.

Virginie Viard, creative director of the French luxury brand since the death of Karl Lagerfeld in 2019, wrote the next chapter in history with her cruise collection, “which was both a tribute to Princess Caroline and a nod to ironic eye at the pop culture aura of the land that spawned a thousand Lagerfeld photoshoots,” WWD wrote.

The cruise collection arrives in stores at the beginning of November and is an essential pillar of the brand.

Fashion brands have used traveling fashion shows to attract more attention, generate more online impressions and create content around the collection and for social media channels.

The next show comes 14 years after Chanel’s first show in Miami, when Lagerfeld chose the Raleigh Hotel to present the 2008-09 cruise collection, reconfirming the brand’s connection to the United States and “The Magic City”.

Last December, Chanel opened a 7,600-square-foot boutique in Miami’s Design District, designed by architect and longtime Chanel collaborator Peter Marino. Located at 155 NE 41st Street, the boutique was designed as a pure, cool cube on the outside and a warm, bright oasis on the inside.

The first Chanel boutique in the Miami Design District.

Sam Frost

As noted, Chanel will be showing off its next Métiers d’Art Collection in Dakar, Senegal, on December 6th. The brand presented its Métiers d’Art collections, programmed around the pre-season, in cities as far away as Tokyo; Shanghai; Rome; Edinburgh, Scotland; Salzburg, Austria; Dallas and New York.