(Home Group press release:) Newcastle, September 30, 2022 – A newly built head office in Newcastle city center has raised the bar for its social value.

One Strawberry Lane, the new home of Home Group, one of the UK’s largest housing organisations, has achieved a social value score of 44%, up to three times the national average for a sizeable project similar.

Research from last year by Social Value Portal and SCAPE shows that average social value scores for construction projects range between 13% and 25%, with the lower score correlated with larger developments.

Home Group worked alongside developers Ask Real Estate and the contractor BAM construction develop an agreed plan to ensure the project is delivered to the highest standards.

In particular, the One Strawberry Lane project largely met local spending criteria. Over £16million has been reinvested within a 30 mile radius of the project, with the majority of local spending supporting micro, small and medium enterprises (MSMEs).

As well as the social value linked to the building itself, the delivery partners have also set up a separate community benefits programme, with a £150,000 pot, including financial contributions, working and volunteering hours and material donations.

Development key figures include:

  • 43% return on social value
  • 7 community projects supported worth £150,000 through the Community Fund and donated volunteer hours and materials
  • 77% local spending
  • 182 people engaged in business workshops
  • 31 local unemployed in employment
  • 19 apprentices were trained on the project
  • Mass sports supported
  • Mental health and wellness initiatives for the workforce.

Kitson Keen, Development Director at Home Group, said: “Social value creation in procurement and project management across many industries has improved dramatically in recent years. An important part of One Strawberry Lane’s development was to ensure that we provided the best possible social value feedback. Our focus on this point has allowed us to achieve this remarkable result and it is to the credit of my colleagues and our partners Ask and BAM construction. We have now created a benchmark for ourselves, and it is a challenge, but one that we are fully committed to working towards.

John Hughes, Managing Director of Ask Real Estate, added: “As Home Group’s chosen development partner, we were keen to support their aspiration to bring change to the local community from the start of the project. It has been fantastic to see so many local community groups benefiting, not only from cash contributions, but also from the expert help of our professional team and skilled BAM tradespeople. It really set the benchmark for future projects like this.

BAM Construction Manager Tony Fitzgerald said: “Our hardworking team not only created a very challenging and complex building, but in doing so we worked tirelessly with local suppliers and businesses, local charities and the community around us. Our extensive commitment here is a reflection of BAM’s ethos that it’s not just what we build but how we build it that matters. What we leave behind is not just a building, but lives that have been enhanced through work experience, skills, training and wellness. It’s wonderful to have been involved in a great program, and we thank everyone who has helped and interacted with us along the way.

Notes to Editors

Projects included supporting a local center for women and girls, making improvements to their building, such as installing a library space. Elsewhere, a new communal kitchen has been provided – with partners returning periodically throughout the project to support food hygiene certifications and even working with a supplier to provide specialist moisture protection when an initial problem arises. present.

A new community garden was created for a local community, while support was also provided to key regional organizations such as the West End Foodbank.

About Homegroup

Home Group is one of the UK’s largest housing, health and care providers, employing almost 3,000 colleagues. We provide accommodation to over 120,000 customers at 55,000 properties in England and Scotland and last year provided assistance to around 11,000 people with mental and physical health issues.

The North East-based social enterprise, established in 1935, has a strategic goal of building “the right homes in the right places” and is backed by Persona, its own outright sales arm it launched in 2018 All profits from Personas are reinvested to build more social and affordable housing.

Home Group facts and figures

  • We have a turnover of approximately 430 million euros
  • We have a G1/V1 rating
  • We returned a surplus of £32m in 2020/21 (adjusted for Covid impact)
  • We have invested £160m to build new homes in 2020/21
  • We are a strategic partner of Homes England Wave One
  • We are an early adopter of the Sustainability Reporting Standard for Social Housing (ESG)
  • https://www.homegroup.org.uk/media/30xflzai/environmental-social-governance-esg-2020-2021.pdf
  • In 2022 we were ranked 5th in the UK for large organizations in the Great Place to Work survey
  • We are ranked 18th in the Stonewall Top 100 Employer Index

About BAM Construction

As a construction company within the BAM UK and Ireland division, BAM Construction is at the forefront of social and technological change in the UK’s built environment. He created some of Britain’s best known and most successful buildings. The company operates from major regional centers in all major cities in the UK.

BAM is a leader in digital construction and has helped develop platform design solutions to help the entire industry through the Construction Industry Hub. He is known for his highly collaborative philosophy.

BAM is one of the few construction companies to be on CDP’s prestigious ‘A List’ for climate change. He is a signatory of the Net Zero Carbon Buildings commitment of the World Green Building Council.

His work in and around the North East of England also includes the restoration of the Regent Cinema in Redcar, the creation of the Baltic Centre, major buildings for all the universities in the region and work for the Freeman Hospital, My Place Redcar and Newcastle International Airport, among others. He was recently appointed to begin work on The Sage Arena.