As recalled by Games workshop, while the company started out as a simple board and hobby game store, it has quickly grown into a supplier of more innovative competitive play styles such as role-playing and war games. In 1981, the company consolidated its importance in the world of miniature collectibles by founding Citadel Miniatures Limited. By 1986, the company had devoted itself to supporting the “Warhammer” brands, and the company enjoyed a comfortable place in the entertainment market for the following decades.

However, in the mid-2010s, the entire leisure game industry began to experience significant growth, as reported ICv2. Games Workshop activity also began to increase, supported by extensive licensing agreements that brought the Warhammer universe to video gamers around the world. In 2018, the company recorded a 54% increase in sales over six months, via The independent, just as the company released the much better-received Second Edition of the revamped “Warhammer” base experience, “Warhammer Age of Sigmar”.

Games Workshop’s growth wasn’t even about to slow down after these incredible periods of expansion. Despite the global COVID-19 pandemic forcing store closures and social distancing, the BBC reported that the company further increased its sales by 26% in 2020.