Woo Young Mi is celebrating two decades with the launch of her eponymous label WOOYOUNGMI’s Spring/Summer 2023 collection. This season, the brand put on a show at the Musée des Arts Décoratifs. The large gallery gave the collection a new setting for a contemporary look at Wooyoungmi’s founding memories and early creations.
The collection is inspired by the designer’s archives from the early 2000s. On the brand’s twentieth anniversary, Woo is fueled by nostalgia, designing a collection that pays homage to Y2K trends. The brand looks to millennials and its rugged minimalism brings a modern take on the runway.
SS23 is a delicate take on the ideals Woo has cultivated over the past 20 years, perfecting the brand’s aesthetic. This time around, the collection contrasts sharply with the expansive silhouettes of the house’s early pieces. This season’s boyish, bulky silhouette is replaced by tight semi-knit tops paired with loose, tailored pants. Evoking 1990s skateboarding dress codes in tailoring and workwear, the collection comes in a color palette that stays true to the traditional men’s wardrobe of black, navy, brown and beige. Tailored suits and outerwear are also paired with knits in royal blue, frog green, chocolate brown, shocking pink and digital lavender.
A mix of leather and denim adorns workwear pieces while sportswear is treated with traditional stitching. Together, the pieces create a timeless dialogue that takes the audience into early 2000s style. Jewelery continues to be a collection highlight. Outfits are styled with chunky rings and earrings, as well as pendant necklaces and belly chains to complete the collection.
Take a look above at Wooyoungmi’s first SS23 backstage look at Paris Fashion Week.